Baobab Tree Event Scales New Heights with the Completion of InfoComm China and Several Mega Events

(4 September 2012, Hong Kong) Baobab Tree Event (BTE) celebrates an important milestone by managing a hugely successful InfoComm China 2012 in Beijing this April. The company also accomplished several exciting events in 2011 & the first half of 2012 with tremendous success. The robust performance consolidated the company’s strength in mega event solution.\r\n\r\nHeld on 11-13 April 2012 at China National Convention Center in Beijing, China, InfoComm China 2012 saw record attendance all round: 16,193 visitors, growing 51% over 2011; more than 1,550 delegates for the Summit program, twice the number in 2011; and 276 exhibiting companies occupying 10,000 sq meters of net exhibit space, 43% larger than the show in 2011.\r\n\r\nInfoComm China 2012 is China’s leading trade event serving the ProAV community and end-user market in the country. Fair organizer InfoCommAsia Pte Ltd. is the Asia Pacific regional subsidiary of InfoComm International®, the world’s major trade association of the professional audiovisual and information communication industries as well as the leading resource for AV market research and news. The strong association background drew many global leading brands to the show. BTE’s working relationship with the fair organizer started since 2007; it played an important role in driving the show’s rapid development in China.\r\n\r\nAs the event manager of the show, BTE provided comprehensive and professional event management solution to the fair organizer. The wide service scope ranged from overall event management covering exhibition, summit and opening ceremony to recommendation and implementation of visitor promotion campaign, management of government and trade associations, public relations and exhibitor recruitment. The company’s network in Hong Kong, Guangzhou and Beijing offered prompt response to overseas and domestic exhibitors and visitors.\r\n\r\nApart from InfoComm China, BTE applied its hands-on experience to help clients run a series of successful events. These include:\r\n

    \r\n
  • Learning & Teaching Expo 2011 (June 2011, Hong Kong)
  • \r\n

  • MEDTEC China 2011 (August 2011, Shanghai)
  • \r\n

  • Hong Kong Wine & Dine Festival (October 2011, Hong Kong)
  • \r\n

  • Low Carbon Fair 2011 (November 2011, Guangzhou)
  • \r\n

  • 2011 International Printed Circuit & Electronics Assembly Fair (December 2011, Shenzhen)
  • \r\n

  • 2012 Cathay Pacific International Chinese New Year Night Parade (January 2012, Hong Kong)
  • \r\n

  • Guangzhou International Food & Drink, Hotel Food Service & Restaurant Equipment, Supplies & Services Mega Show (April 2012, Guangzhou)
  • \r\n

  • Annual dinner of the Hong Kong Exhibition & Convention Industry Association (June 2012, Hong Kong)
  • \r\n

  • Opening ceremony of the International Travel Expo (June 2012, Hong Kong)
  • \r\n

  • 2012 International Study Tour Conference (June 2012, Hong Kong)
  • \r\n

\r\nBTE’s core team members have more than 15 years’ experience in managing large-scale event. Their broad experiences enable the company to develop clear and customized strategies to meet each client’s individual needs, working as a lighthouse to help overseas event organizer expand into Hong Kong and China. More new projects are under way and will be rolled out in 2012 & 2013.

Recent Posts