Baobab Tree Event Connects China’s Pro-AV Industry Players to Major Trade Events All Over the World

(8 July 2014, Hong Kong) Baobab Tree Event (BTE) has been actively bringing China’s Pro-AV industry players to major trade shows all over the world. With the high participation rate of China’s audio-visual enterprises in these events, global Pro-AV buyers are now able to build bonds and collaborate with China’s quality AV manufacturers and suppliers.\r\n\r\nA good show at InfoComm China\r\nIn the recently concluded InfoComm China which was held from 9-11 April 2014 in Beijing, China, BTE worked together with the Fair Organizer to produce the largest-ever edition of the show. In this project, BTE took the role as the Event Manager for overall show management as well as the sole sales agent in China, Hong Kong and Macau. With the buzz from the crowd of visitors packed all six halls of show venue, the three-day show achieved another record year for the attendance in which 20,738 visitors were drawn, showing 7% growth over the 2013 edition. Summit attendance registered an even more impressive increase – up 46%, or 3,455 delegates. Exhibitors were pleased with the results given by the abundant sales leads they obtained in these three days.\r\n\r\nApart from the China show, InfoComm runs a series of pro-AV events all over the world, including India, Middle East, South America, Europe, Russia and USA. BTE is the sole sales agent of this worldwide trade show series in Hong Kong, China and Macau. Given the efforts spent to promote these trade shows these years and the high recognition from participants, BTE has successfully reinforced the quality “InfoComm” brand image among China’s Pro-AV community.\r\n\r\nRecord-breaking participation in Europe and USA\r\nIntegrated Systems Europe and InfoComm14 are two major trade shows for China’s Pro-AV players to expand into European and American markets. BTE has done a good job in exhibitor recruitment this year. In the Integrated System Europe held in February in Amsterdam in the Netherlands, for example, BTE managed to gather over 100 China exhibitors in this fast-growing show in Europe. The booth areas from China exhibitors contributed over 10% of the total net square meter of the show floor, forming the biggest group of overseas exhibitors of the show. In the InfoComm14 held in June in Las Vegas, USA, BTE also achieved a record high of 80 China exhibitors.\r\n\r\nEncouraging feedback from emerging markets\r\nMeanwhile, with BTE’s active promotion, more China Pro-AV players come to recognize the growing business potential from emerging markets. Feedback from the Middle East and Indian shows has been good while BTE is expecting to recruit more exhibitors with the shows fast approaching. Other noteworthy markets include Russia and Brazil, with the former recording three-fold growth of participation from China exhibitors while the latter getting many enquiries.\r\n\r\n“The strong feedback from exhibitors indicated that they found the InfoComm events useful in helping them to expand their business network. In fact, many China Pro-AV industry players are equipped with production expertise who can satisfy the requirements from overseas buyers. What they need is to participate in quality events that can bring useful sales leads. The trading platforms provided by the InfoComm tradeshows simply offer an excellent opportunity for China industry players to forge partnerships with overseas buyers. Other than working as sales agent, we also provide various supports to exhibitors to facilitate their participation. After all, offering quality services to serve clients better is always our commitment,” said Culsin Li, managing director of BTE.\r\n\r\nBTE is the sole sales agent of the InfoComm worldwide trade show series in China, Hong Kong and Macau. The company’s network in Hong Kong, Guangzhou, Beijing and Shanghai offers prompt response to overseas and domestic exhibitors and visitors.\r\n\r\nInfoComm worldwide trade show series at a glance:\r\n

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  • InfoComm USA (18-20 June 2014, USA)
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  • Tenco Multimedia InfoComm Mexico (20-22 August 2014, Mexico)
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  • Integrate 2014 (26-28 August 2014, Australia)
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  • InfoComm India (17-19 September 2014, India)
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  • InfoComm Middle East & Africa (13-16 October 2014, Dubai)
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  • Integrated Systems Russia (29-31 October 2014, Russia)
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  • Tenco Multimedia InfoComm Colombia (6-7 November 2014, Colombia)
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  • Integrated Systems Europe (10-12 February 2015, the Netherlands)
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  • InfoComm China (8-10 April 2015, China)
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  • Tenco Multimedia InfoComm Brazil (12-14 May 2015, Brazil)
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\r\nVisit www.baobab-tree-event.com to learn more projects from BTE.